Rakuten Mobile Campaign Roundup (October 2026): The Conditions and Pitfalls of 10,000 Points for Switching and 9,000 for New Lines

Rakuten Mobile campaigns.

There are so many that it’s hard to tell what differs from what. I can’t tell either.

This article sorts out what the official pages say as of October 6, 2026.

One thing up front: this site uses a Rakuten Mobile referral link. I’ll write about the strict conditions and the cautions without hiding them.

The 30-Second Summary

• The main one is the “First-time Sign-up Campaign”. 10,000 points for switching from another carrier, 9,000 points for a new contract
• Points come in installments, and they are not granted automatically. You have to go through a claim procedure
• Miss any of these three and you’re not eligible: “entry”, “the service start deadline”, and “a call of 10 seconds or more on Rakuten Link”
• Some combinations with other campaigns are not allowed

The Main One: The First-time Sign-up Campaign

Here is what the official page says (for applications from 0:00 on October 1, 2026).

It’s for Rakuten members applying for Rakuten Saikyo Plan or Rakuten Saikyo U-NEXT for the first time. The benefit is limited to once per person. The data-only type is not eligible.

The page says the end date of the boosted period is “undecided”. It also says the content may change or the campaign may end without notice.

6 Pitfalls That Make You Miss the Points

This is the part I most want to get across. More than the amount, not getting the points because you missed a condition hurts far more.

(1) Enter in the same month as your application

Entry is required. It has to be done in the same month as the application, and entry after applying is not eligible. If the month changes, you need to enter again.

For applications made in a store, it says entry makes no difference.

(2) Start using the service by 23:59 on the last day of the month after you apply

Just applying doesn’t make you eligible. You need to start using the plan by the deadline.

(3) Make a call of 10 seconds or more on Rakuten Link

By the same deadline, you need to make a call of 10 seconds or more from the Rakuten Link app on the line you applied for.

However, calls to 0570 and other numbers that connect to other carriers, ♯ dial numbers, numbers with a prefix, and 188 are not counted.

(4) Points are not granted automatically

It is neither a lump sum nor automatic granting.

• From around the last day of the month after next following the month you met the conditions, a notice to claim arrives via Rakuten Link and email
• Log in with your Rakuten ID from the URL in the notice and claim each installment separately
• You need to claim by the end of the month 2 months after the notice

For example, if you meet the conditions in October, the first notice would come around the end of December.

The points you receive are limited-time points, valid until the end of the month 3 months after the notice date.

(5) Validity period of the MNP reservation number

For switching, it says the MNP reservation number needs at least 10 days of validity remaining. If your carrier supports the One-Stop method, you don’t need a reservation number.

(6) Some campaigns can’t be combined

The switching campaign and the new-contract campaign can’t be combined with each other. It also says referral campaigns and others can’t be combined.

The official page has a list of campaigns that can be combined (such as iPhone and Android purchase campaigns).

Main Examples of Ineligibility

The official page says you may be ineligible in cases like the following.

• Unpaid charges
• Purchases made somewhere other than official channels
• Cancellation due to problems with identity verification or MNP
• Not using Rakuten Link
• Withdrawal, violation of terms, or fraudulent resale
• A past contract for the data-only type

The definition of “first-time” is detailed, so if you’ve ever had a Rakuten Mobile contract, check the official page.

In Store: Reserve a Visit and Get a Quote, Up to 2,000 Points

There’s also a shop-only campaign (campaign code 2981).

• The name is “No Blanks”. It’s a draw: 1st prize 2,000 points, 2nd prize 1,500 points, 3rd prize 1,000 points
• Three steps are required: reserve a visit from each shop page, visit at the reserved time and ask for a quote, and tell the staff in store that you’re applying the campaign to enter
• Once per person. People who took part in a past campaign that required a store visit are not eligible
• The points granted are limited-time points, valid for 6 months including the grant date
• Visits count from the store opening on October 1, 2026. No end date is given
• You need to visit and enter by the end of the month after next following the date you registered your visit reservation

The page doesn’t state the odds of winning or the list of participating stores. Some shops don’t accept visit reservations.

Devices and Other Campaigns (As Listed on the Overview Page)

The official campaign overview page lists other campaigns like these. Check each campaign’s page for the details of amounts and conditions.

• Points for iPhone: up to 40,000 points. In addition to buying an eligible product, you need to refer Rakuten Mobile, log in, and enter
• Android 1 yen campaign: eligible products for 1 yen. Conditions are applying for Rakuten Mobile and switching from another carrier
• Galaxy S26 series: up to 23,000 points (7,000 points for a device upgrade)
• Rakuten Saikyo U-NEXT first-use reward: 5,000 points
• Easy plan & points simulation: a lottery with up to 100,000 points to win
• Referral campaign: up to 20,000 points. It says it can’t be combined with the First-time Sign-up Campaign

Device discounts have a wording to watch out for. The overview page has notations like “lower monthly price for payments 1 to 24, higher from payment 25 onward”. Many also require 48 installment payments. Don’t just look at the monthly price right now. Read the conditions through to what the payments look like from the 25th onward.

What to Check Before You Apply

There are things to check before the campaign amounts.

• Whether your home and workplace are in Rakuten’s own network area. The au roaming arrangement ended at the end of September 2026. For details, see the article on what changes now that au roaming has ended
• Whether your device is compatible. See the articles on how to check frequency bands and how to check for a SIM lock
• Payment method. In some cases you can apply even without a credit card. See the guide to applying for Rakuten Mobile without a credit card
• How to use your points. Limited-time points have an expiry. See the article on the rules for using limited-time points

No matter how many points a campaign gives you, it means nothing if you get no signal at home.

Summary

• The main one is the First-time Sign-up Campaign. 10,000 points for switching (3 installments), 9,000 points for a new contract (5 installments)
• Conditions: entry (in the same month as your application), starting service by the end of the following month, and a call of 10 seconds or more on Rakuten Link
• Points are not granted automatically. You claim them after a notice. They’re limited-time points with an expiry
• Some combinations can’t be used together. It says they can’t be combined with the referral campaign
• Before you apply, check the signal where you actually live (is it Rakuten’s own area?) and your device’s compatibility

This article is based on what the official pages say (the First-time Sign-up Campaign page reflects information as of October 1, 2026). Campaigns change without notice, so be sure to check the latest details on the official pages before you apply.

The links on this site are Rakuten Group employee referral links. As written above, the referral campaign and the First-time Sign-up Campaign are said to be not combinable. Please check for yourself, on the application screen and the official pages, which one applies.

Source: Rakuten Mobile official site

• Campaign list (in Japanese)
• First-time Sign-up Campaign (in Japanese)
• Reserve a Visit & Get an In-store Quote Campaign (in Japanese)

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This article contains machine translation. For official terms, please refer to the multilingual pages on the official Rakuten Mobile website.

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